Datanalytika Privacy Policy
This privacy statement is effective as of April 06, 2022. Please note that this privacy statement will regularly be updated to reflect any changes in the way we handle your personal data or any changes in applicable laws.
This page and its sub-pages tell you everything you need to know about how Datanalytika and/or its affiliates, (“Datanalytika”; “we”) protect the personal data we process and control relating to you (“your personal data”; “your data”) and which rights you have in relation to the processing of your personal data.
Any Datanalytika entity located outside the European Union will for the purposes of compliance with data privacy laws be represented by Datanalytika.
1. How does Datanalytika protect your personal data?
Datanalytika attaches great importance to your right to privacy and the protection of your personal data. We want you to feel secure that when you deal with Datanalytika, your personal data are in good hands.
Datanalytika protects your personal data in accordance with applicable laws and our data privacy policies. In addition, Datanalytika maintains the appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access, or accidental or unlawful destruction of or damage thereto.
Which categories of personal data do we collect and how do we process such personal data?
We collect personal data of our employees, potential employees, clients, suppliers, business contacts, shareholders and website users. If the data we collect are not listed in this privacy statement, we will give individuals (when required by law) appropriate notice of which other data will be collected and how they will be used.
Below is also a chart describing the categories of personal data we collect:
| Category of personal information | Types of personal information captured by category | ||
|---|---|---|---|
| Personal details, contact details, and identifiers. | Name, pronoun, all types of identifiers and contact details (such as e-mail, phone numbers, physical address) and occasionally, when necessary for specific purposes, gender, date of birth, age, place of birth. | ||
| Commercial information. | History and records of the products and services you have obtained from Datanalytika. Correspondence between you and us when it is sent to a dedicated mailbox or via other electronic communication means (including communication channels supported by artificial intelligence), for the purpose of processing account receivable payments and commercial follow-up. |
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| Marketing and research information | a. Identifiers – the IP address, social media handle or other online identifiers of a person, e-mail address/mobile number if used for direct marketing, and name and address b. Demographic data – (e.g. income, family status, age bracket, gender, interests, pets, home ownership, health, current service providers) c. Browser/web history data and preferences expressed through selection/viewing/purchase of goods, services and content, information about your mobile device including (where available) type of device, device identification number, mobile operating system. d. Social media content – blogs, posts and anything posted by an individual online or which mentioned/references an individual e. Analytics and profiles of the individuals based on the data collected on them f. Voice-enabled services (Speech-to-Text engines for search requests) without being recorded or stored by the mobile device |
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| Sensitive data and biometric information. | Datanalytika collects no sensitive data or biometric information | ||
| Position and professional or employment-related information. | Professional or employment-related information, such as description of current position, job title, employer, location, and Datanalytika contact(s). | Cookies and geolocation data | As described below, we also may collect geolocation data in some circumstances. Please see our Cookies policy for more details regarding our use of cookies. |
| Datanalytika related information |
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Except for certain information that is required by law or by Datanalytika policies (including management of an employment relationship with Datanalytika), your decision to provide any personal data to us is voluntary. You will therefore not be subject to adverse consequences if you do not wish to provide us with your personal data. However, please note that if you do not provide certain information, we may not be able to accomplish some or all of the purposes outlined in this privacy statement, and you may not be able to use certain tools and systems which require the use of such personal data.
If you provide us with personal data of another person, you are responsible for ensuring that such person is made aware of the information contained in this privacy statement and that the person has given you his/her consent for sharing the information with Datanalytika.
The above-mentioned categories of personal data have been obtained either directly from you (for example, when you provide information to sign up for a newsletter or register to comment on a forum website) or indirectly from certain third parties (for example, through our website’s technology). Such third parties include our affiliates, public authorities, public websites and social media, suppliers and vendors.
For which purposes and on which legal basis do we use your personal data?
Datanalytika uses your personal data only where required for specific purposes. Please view the table below for (i) a list of the purposes for which Datanalytika uses your personal data and (ii) an overview of the legal basis for each such purpose.
| Purpose | Legal basis |
|---|---|
| Managing your account. | Necessary for the performance of a contract to which you are a party. |
| Facilitating communication with you. | Justified on the basis of our legitimate interests for ensuring proper communication and emergency handling within the organization. |
| Operating and managing our business operations including or being part of the provision of our services to our clients, for example in collecting data as part of surveys, data analytics, Marketing research or other purposes. | Justified on the basis of our legitimate interests for ensuring the proper functioning of our business operations. |
| Complying with legal requirements. | Necessary for the compliance with a legal obligation to which we are subject. |
| Monitoring your use of our systems (including monitoring the use of our website and any apps and tools you use). | Justified on the basis of our legitimate interests of avoiding non-compliance and protecting our reputation. |
| Social listening (Identifying and assessing what is being said about Datanalytika and our clients on social media (only publicly accessible content) to understand sentiment, intent, mood and market trends and our stakeholders’ needs and thereby improving our services. We do this through key-word searches and our goal is to gain insights in conversation trends over a specified period and not to identify an individual. To achieve this, we analyze and monitor conversation streams and monitor publicly available opinions, statements or other interactions on social media channels.) | Justified on the basis of our legitimate interest of protecting our assets and our brand on social media |
| Improving the security and functioning of our website, networks and information. | Justified on the basis of our legitimate interests for ensuring that you receive an excellent user experience and our networks and information are secure. |
| Undertaking data analytics, i.e. applying analytics to business operations and data to describe, predict and improve business performance within Datanalytika and/or to provide a better user experience. This includes marketing analytics and analytics. | Justified on the basis of our legitimate interests for ensuring the proper functioning of our business operations. |
| Marketing our products and services to you. | Justified on the basis of our legitimate interests for ensuring that we can conduct and increase our business. |
Where the above table states that we rely on our legitimate interests for a given purpose, we are of the opinion that our legitimate interests are not overridden by your interests, rights or freedoms, given (i) the transparency we provide on the processing activity, (ii) our privacy by design approach, (iii) our regular privacy reviews and (iv) the rights you have in relation to the processing activity. If you wish to obtain further information on this balancing test approach, please contact Datanalytika Data Privacy Officer at [email protected].
We will process your personal data for the purposes mentioned above based on your prior consent, to the extent such consent is mandatory under applicable laws.
To the extent you are asked to click on/check “I accept”, “I agree” or similar buttons/checkboxes/functionalities in relation to a privacy statement, doing so will be considered as providing your consent to process your personal data, only in the countries where such consent is required by mandatory law. In all other countries, such action will be considered as a mere acknowledgement and the legal basis of the processing of your personal data will not be your consent but any other applicable legal basis.
We will not use your personal data for purposes that are incompatible with the purposes of which you have been informed, unless it is required or authorized by law, or it is in your own vital interest.
Will we share your personal data with third parties?
We may transfer personal data to our service providers, professional advisors, public and governmental authorities or third parties in connection with a (potential) corporate or commercial transaction. Such third parties may be located in other countries. Before we do so, we shall take the necessary steps to ensure that your personal data will be given adequate protection as required by relevant data privacy laws and Datanalytika’s internal policies. Datanalytika may also transfer your personal data to any of its global affiliates/partners in furtherance of any visits to our Datanalytika locations.
For example, we may disclose personal information to third parties for other business purposes as follows:
- We share your information with third-party service providers that provide services to us, including billing, payment processing, customer service, email deployment, advertising and marketing, security and performance monitoring, maintaining or servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, data hosting, auditing, and data processing;
- To protect and defend the legal rights, safety, and security of Datanalytika, our affiliates, users, or the public, including to protect against fraud and malicious activity; and
- For other business purposes described in this privacy statement or for any other purpose disclosed to you at the time we collect the information or pursuant to your consent.
We may also share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, initial public offering, or in the unlikely event of a bankruptcy.
Unless you are otherwise notified, any transfers of your personal data from within the European Economic Area (EEA) to third parties outside the EEA will be based on an adequacy decision or are governed by the standard contractual clauses (a copy of which can be obtained through the contact information included below). Any other non-EEA related transfers of your personal data will take place in accordance with the appropriate international data transfer mechanisms and standards.
What about sensitive data?
We do not generally seek to collect sensitive data (also known as special categories) through this site or otherwise.
What about data security?
We maintain organizational, physical and technical security arrangements for all the personal data we hold. We have protocols, controls and relevant policies, procedures and guidance to maintain these arrangements taking into account the risks associated with the categories of personal data and the processing we undertake.
How long will your personal data be retained by us?
We will retain your personal data only for as long as is necessary. We maintain specific records management and retention policies and procedures, so that personal data are deleted after a reasonable time according to the following retention criteria:
- We retain your data as long as we have an ongoing relationship with you (in particular, if you have an account with us).
- We will only keep the data while your account is active or for as long as needed to provide services to you.
- We retain your data for as long as needed in order to comply with our global legal and contractual obligations.
Which rights do you have with respect to the processing of your personal data?
You are entitled (in the circumstances and under the conditions, and subject to the exceptions, set out in applicable law) to:
- Request access to the personal data we process about you: this right entitles you to know whether we hold personal data about you and, if we do, to obtain information on and a copy of that personal data.
- Request a rectification of your personal data: this right entitles you to have your personal data be corrected if it is inaccurate or incomplete.
- Object to the processing of your personal data: this right entitles you to request that Datanalytika no longer processes your personal data.
- Request the erasure of your personal data: this right entitles you to request the erasure of your personal data, including where such personal data would no longer be necessary to achieve the purposes.
- Request the restriction of the processing of your personal data: this right entitles you to request that Datanalytika only processes your personal data in limited circumstances, including with your consent.
- Request portability of your personal data: this right entitles you to receive a copy (in a structured, commonly used and machine-readable format) of personal data that you have provided to Datanalytika, or request Datanalytika to transmit such personal data to another data controller.
To the extent that the processing of your personal data is based on your consent, you have the right to withdraw such consent at any time by contacting Datanalytika. Please note that this will not affect Datanalytika’s right to process personal data obtained prior to the withdrawal of your consent, or its right to continue parts of the processing based on other legal bases than your consent.
If, despite our commitment and efforts to protect your personal data, you believe that your data privacy rights have been violated, we encourage and welcome individuals to come to Datanalytika first to seek resolution of any complaint. You have the right at all times to register a complaint directly with the relevant supervisory authority or to make a claim against Datanalytika with a competent court (either in the country where you live, the country where you work or the country where you deem that data privacy law has been infringed).
Contact us to exercise any of your rights.
2. How do we use personal data when you visit Datanalytika’s website?
Which personal data do we gather?
Datanalytika collects personal data at its websites in two ways: (1) directly (for example, when you provide personal data to sign up for a newsletter or register to comment on a forum website); and (2) indirectly (for example, through our website’s technology).
We may collect and process the following personal data:
- Personal data that you provide by filling in forms on our website. This includes registering to use the website, subscribing to services, newsletters and alerts, registering for a conference or requesting a white paper or further information. Pages that collect this type of personal data may provide further information as to why your personal data are needed and how it will be used. It is completely up to you whether you want to provide it.
- If you contact us, we may keep a record of that correspondence.
- We may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
- Any postings, comments or other content that you upload or post to an Datanalytika website.
- Our website or mobile applications can collect personal data about your computer or your mobile device, including (where available) your IP address, operating system, type of device, device identification number, mobile operating system and browser type, for system administration, to filter traffic, to look up user domains and to report on statistics.
- Details of your visits to our website, the pages you view and resources you access or download, including but not limited to, traffic data, location data, weblogs and other communication data.
Do we include (links to) websites and programs of third parties?
Our websites may include:
- Links to and from the sites of our partner networks, advertisers and affiliates.
- Certain programs (widgets and apps) of third parties. Where this is the case, note that such third parties may process your personal data collected through such programs for their own purposes.
We do not accept any responsibility or liability for such third parties’ sites or programs. Please check such third parties’ terms of use and privacy statements before using and providing any information to such third parties’ sites and programs.
How do we use personal data that we collect from our websites?
We use personal data for the purposes described in the section “For which purposes and on which legal basis do we use your personal data?” above, as well as to provide you with information you request, process online job applications, and for other purposes which we would describe to you at the point where it is collected. For example:
- Links to and from the sites of our partner networks, advertisers and affiliates.
- Certain programs (widgets and apps) of third parties. Where this is the case, note that such third parties may process your personal data collected through such programs for their own purposes.
We analyze your IP and browser information to determine what is most effective about our website, to help us identify ways to improve it and make it more effective.
3. How do we use cookies (and other tracking technologies)?
In addition to the information set out above, this section describes how we use cookies and other tracking technologies.
We analyze your IP and browser information to determine what is most effective about our website, to help us identify ways to improve it and, eventually, to determine how we can tailor our website to make it a more positive and relevant user experience.
Please see our Cookies policy for more details including for information about your choices with respect to advertising and social media cookies and for access to our cookie consent manager.
4. How do we use personal data when you visit our offices?
In addition to the information set out above, this section describes how we use personal data when you visit Datanalytika office in Chania, Crete.
We may need your personal information and your ID to allow access in our off-market database.
5. How do we use personal data for marketing purposes?
What are the sources of marketing data?
The bulk of the personal data we collect and use for marketing purposes relates to individual employees of our clients and other companies with which we have an existing business relationship. We may also obtain contact information from public sources, including content made public at social media websites, to make an initial contact with a relevant individual at a client or other company.
Do we send targeted e-mails?
We send commercial e-mail to individuals at our client or other companies with whom we want to develop or maintain a business relationship in accordance with applicable marketing laws. Our targeted e-mail messages typically include web beacons, cookies, and similar technologies that allow us to know whether you open, read, or delete the message, and links you may click. When you click a link in a marketing e-mail you receive from Datanalytika, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.
Targeted e-mails from Datanalytika may include additional data privacy information, as required by applicable laws.
Do we maintain Customer Relationship Management (CRM) databases?
Like most businesses, Datanalytika uses customer relationship management (CRM) database technology to manage and track our marketing efforts. Our CRM databases include personal data belonging to individuals at our client and other companies with whom we already have a business relationship or want to develop one.
The personal data used for these purposes includes relevant business information, such as: contact data, publicly available information (e.g. board membership, published articles, press releases, your public posts on social media sites if relevant for business purpose), your responses to targeted e-mail (including web activity following links from our e-mails), website activity of registered users of our website, and other business information included by Datanalytika professionals based on their personal interactions with you.
Do we combine and analyze personal data?
We may combine data from publicly available sources, and from our different e-mail, website, and personal interactions with you (this includes information collected across our different websites such as our careers and corporate sites and information collected when you sign-up or log on to our sites or connect to our sites using your social media credentials (such as LinkedIn). We combine this data to better assess your experience with Datanalytika and to perform the other activities described throughout our privacy policy.
Do we share personal data with third parties?
We do not share your data with third parties.
What are your rights regarding marketing communications?
You can exercise your right to prevent marketing communications to you by checking certain boxes on the forms we use to collect your personal data, or by utilizing opt-out mechanisms in e-mails we send to you. In such cases, we will retain minimum personal data to note that you opted out in order to avoid contacting you again.
6. Contact us
Please contact us here if:
- You have a general question about how Datanalytika protects your personal data.
- You wish to exercise your rights in relation to your personal data rights (as set out in the sections above.
- You wish to make a complaint about Datanalytika’s use of your data.
You can also contact Datanalytika as data controller of your personal data via our (preferably electronically) or via post, clearly marked for the attention of the Data Privacy Officer, on this address: Datanalytika, 26, Stratigou Tzanakaki Street, 73134, Chania, Crete, Greece.